Challenge
To evolve the IKK logo, incorporating new brand colors and elements that align with the company’s growth trajectory and Vision 2030›s transformative agenda. The objective is to enhance the logo to reflect IKK’s current stature and future aspirations while preserving the brand’s strong heritage and customer association.
REVISED LOGO
The updated logo maintains its global customer recognition while signaling IKK’s diversification and growth over the past five decades. The design leverages figure-ground perception, highlighting the iconic ‘K’ within the negative space to captivate and engage.
Benefit
The refreshed color palette signifies dynamism and approachability, while the modernized typeface ensures relevance in today’s market. This revision represents a commitment to innovation and international standards, paving the way for a legacy in the making.
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