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Dimaj Perfume
Establishing a Distinctive brand’s name, identity, and packaging design for new perfume in the market.
Our Role
Naming
Visual Identity
Packaging
Challenge
Create a name that resonates profoundly within the perfume realm, leaving a lasting impression and igniting a sense of curiosity among potential consumers. Simultaneously, design unique packaging that boasts a distinctive identity, tailored to each person's unique preferences, exemplifies exclusivity and individuality.
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Solution
We carefully selected a name that embodies the essence of merging scents, drawing inspiration from a purely Arabic term "Demaj”. When translated this concept into visual identity, we designed packaging that showcased distinct abstract painting brush strokes for each product, offering a personalized and exclusive touch to each customer's package.
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Benefit
Created a sense of exclusivity and enhanced the customer experience. Ultimately, the combination of captivating scents and artistic aesthetics seamlessly transported customers to a world of beauty, elegance, and sophistication, making DIMAJ a truly memorable and captivating perfume brand.
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